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The Hidden Factors That Influence Who Gets Selected

Various factors, both conventional and less obvious, influence a student's selection of potential colleges, ranging from financial considerations to campus size and location. However, it's important to recognize that colleges themselves also have their own set of influencers.


These influencers, known as institutional priorities, play a significant role in shaping each college's admissions decisions. While some of these priorities remain constant over time, others evolve to reflect changing dynamics. Nonetheless, there are common themes among colleges regarding what they value in prospective students.

Here are five key influencers currently at the forefront of college admissions:


1. Socioeconomic Diversity:

Colleges have long aimed to foster socioeconomic diversity among their student bodies. Particularly since the end of affirmative action last June, socioeconomic diversity has emerged as a top priority for many colleges, especially those with robust financial aid programs. Admissions officers actively seek out students from lower and middle-income backgrounds, recognizing the historical underrepresentation of these groups on college campuses. Factors such as parents' education, occupation, home address, and high school are carefully considered to assess a student's socioeconomic background.


2. Gender Parity:

While colleges may not openly admit it, they strive for gender balance in their student populations. With women outnumbering men in many liberal arts programs and men dominating fields like business, computer science, and engineering, achieving gender parity can be challenging. Female-identifying students may face higher admission standards in certain programs, while male-identifying students might encounter greater competition in others. Nevertheless, students should not be discouraged but instead consider colleges where they represent a majority in the applicant pool.


3. High Test Scores:

Despite the test-optional trend, test scores continue to carry weight in the admissions process. Our data indicates that students who submit high test scores to test-optional colleges have significantly higher acceptance rates than those who do not. Therefore, investing in test preparation can be advantageous for students with strong test-taking abilities, especially when applying to highly selective colleges.


4. Geography:

Just as students consider location in their college search, colleges also prioritize geographic diversity. Applicants from underrepresented states often have a higher chance of admission compared to those from overrepresented states. States in regions such as the Deep South, Mountain West, Hawaii, and Alaska are particularly desirable for colleges seeking to diversify their student bodies.


5. Athletics:

Varsity athletics remain a significant influencer in college admissions. Being a recruited athlete can dramatically increase one's chances of admission, with some students securing spots at top colleges solely based on their athletic prowess. While the recruitment process can be rigorous, it offers a unique pathway to admission, especially for students eyeing colleges with low acceptance rates.


By understanding these institutional priorities, students and their families can craft well-balanced, thoughtful, and realistic college lists. While certain aspects of a student's background cannot be changed, selecting colleges that value their unique qualities can enhance their chances of admission. Ultimately, by navigating the admissions process with insight and awareness, students can achieve their academic and personal goals at institutions that truly value their contributions.

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