CurvyChic Website Design
Design
Project Results
CurvyChic's website design project aims to revolutionize the online shopping experience for curvy individuals. By prioritizing inclusivity, intuitive navigation, and accurate sizing, our platform empowers users to confidently embrace their unique style, fostering a positive, body-positive environment in the world of fashion.
Project Description
The CurvyChic website design project was initiated to address challenges prevalent in the online fashion industry, particularly concerning the representation of curvy individuals. Our goal was to create a platform that celebrates diversity, promotes inclusivity, and empowers users to embrace their unique style with confidence.
Utilizing a range of design tools including Illustrator, Figma, Google Forms, FigJam, and Photoshop, our team embarked on a comprehensive design strategy guided by the mantra "Curvy Chic: Celebrate your curves, Embrace your style." I aligned my efforts with CurvyChic's business goals of becoming a leading destination for fashionable curvy apparel while fostering inclusivity and empowering confidence.
Throughout the project, I remained focused on our target users: fashion-forward individuals with diverse body types, primarily women aged 18 to 45. By embodying brand values of inclusivity, confidence, and style
By following a design process which included competitive analysis and developing a user persona, I embodied the brand values of inclusivity, confidence, and style. Fairplay Display font and the color palette I chose imbues the website with sophistication, femininity and warmth. In conclusion, the CurvyChic website design project represents a significant milestone in my journey towards creating a more inclusive and positive environment in the world of fashion.
Mentee
Neel Saahani
Remarks
As a mentee working on the CurvyChic website design project, I was inspired by the opportunity to contribute to a platform that promotes inclusivity and celebrates diversity in fashion. Collaborating with my mentor and utilizing advanced design tools like Illustrator and Figma, I learned invaluable skills that will undoubtedly help me in future. The project allowed me to explore the intersection of design and social impact, highlighting the importance of representation and accessibility in online spaces. I am grateful for the guidance and support of my mentor whose feedback really helped me a lot.